Episode 113
The Psychology of Selling on TPT: 5 Buying Behaviors You Need to Know
Spring is here, and so is a fresh episode of The Creative Teacher Podcast! 🌸 If you've ever wondered why some TPT resources fly off the digital shelves while others get overlooked, it all comes down to buyer psychology. Understanding how teachers make purchasing decisions can help you create product listings that attract, engage, and convert—without feeling pushy.
In this episode, we’ll break down the 5 key behavioral patterns that influence TPT purchases—like the bandwagon effect, decision fatigue, and emotional triggers. Plus, you’ll get some quick tips to optimize your store and use psychology-backed marketing techniques that feel authentic.
What You'll Learn:
- Five psychological factors that drive TPT purchasing decisions
- How to use social proof, scarcity, and urgency to boost sales
- Why too many choices can overwhelm buyers—and how to fix it
- Easy tweaks to your store that make buying a no-brainer
Mentioned in this episode:
Ready to grow your teacher business like never before? 🎉
The Teacher Seller’s Summit is a virtual event happening June 26–29, 2025 designed just for teacherpreneurs like you! With expert-led sessions on product listings, email marketing, website shops, and more, you’ll walk away with real strategies to grow and diversify your income. 🎟️ Grab a FREE ticket, or upgrade to TSS Pro for just $79 to access all sessions, replays, bonuses, and a private podcast feed!
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